The world’s first cinema that provides truly advanced movie technology: a 4D experience.
Address: B1/F, B2/F, Xin’ao Guangchang, 11 Hujing Donglu, Chaoyang District 朝阳区湖景东路11号新奥广场地下一层、二层
Telephone: 8437 2280, 8347 8240
Both the Olympic Center and the CGV cinema are easily located.
Subway: Line 8 Olympic garden station, D exit
Taxi:Fairly easy to hail a cab outside the Olympic Center
Website: Chinese only
Staff: Cannot really communicate in English
Box office movie display board: Chinese only
Oscars go to…
Special Movie experience—4D & Vibration Room
CGV presents not only China’s first, but the world’s first ‘future movie screening room.’ This advanced technology allows the audience to undergo an extraordinary movie experience which far extends beyond that provided by 3D effects. By using techniques of wind blowing, water spraying, lighting effects, seat motions, and scent spreading, 4D evokes the 5 senses of audience, taking them on a far more exciting and realistic journey to the world of the characters in movies. Aside from 4D there is also a special screening room called the “Vibration Room,” where the seats will vibrate in correspondence to dramatic scenes and characters’ movements in action movies. This experience costs more than normal screening rooms and a lot less than 4D.
Waiting Area design
The waiting area is located in a corner of the cinema. It is designed with wooden stools and small TVs sticking on the walls near the seats. In this way, moviegoers can be entertained with the various movie previews shown on different TV screens at different times; furthermore as there are fewer visitors to this cinema, there seems to be enough seats for everyone who needs a seat.
No rule of admittance only 5 min in advance
One of the most annoying rules is that audience is only allowed in 5 minutes before the movie starts, which leads to a lot of seat scrambling amidst the crowd. However, as long as there isn’t another movie going on, you can be admitted in as early as you wish.
Golden Raspberries go to…
The Olympic Centre where CGV cinema is located in is literally empty aside from some fast food restaurants such as McDonald and Yoshinoya nearby. Unless you have plans of visiting the Bird’s Nest and Water Cube, where are within reach around the Olympic centre, there really isn’t anything fun and exciting to do before and after a movie at CGV.
Seats & Sound effects
Although the seats are exceptionally soft with the coated layer of soft furry cover, they are also rather overly upright, making the sit through the movie slightly uncomfortable. In the meantime, the sound near the front is overly loud but also too quiet near the back—you must be smart in selecting seats and choose the ones in located in the middle of the cinema.
CGV has definitely not put in any effort to design their movie tickets. In fact, they don’t even resemble normal movie tickets but look more like grocery receipts—black and white with receipt-quality paper.
At CGV, you can see the popcorn being freshly made in the popcorn making machines. Every bite of popcorn is warm and crunchy. Aside from being coated with dark caramel layers, CGV popcorn seems to be the color of honey golden. No doubts that CGV popcorn is indeed not caramel flavored, the taste may be somewhat unsatisfying as the honey sweet becomes cloying after a while.
CGV Cinema – Jiantai branch (将台店）
4/F, Taigu Guangchang (next to Jiuxianqiao Lu), Jiangtai Lu, Chaoyang District 朝阳区将台路近酒仙桥路太古广场4楼
ISB student Elise Jiang is a die-hard movie fan and a veteran of over 60 cinema experiences in the capital. Throughout July, Elise has taken us on a tour of Beijing’s best movie theaters. Check out all of her comprehensive cinema reviews here.