Like most parent-owned businesses, Little Chic was conceived from an unmet need.
“Our children are the real force behind Little Chic,” says Emily Cheng, one half of the duo behind the children’s furniture brand. “We couldn’t find any stylish and reasonably-priced furniture in Beijing, so we decided to design and make our own.”
Hou and former colleague Emily Cheng, who have a combined 10 years’ experience in design, started Little Chic in November 2010. Characterized by clean lines, bright colors, and Chinese influences, the brand’s products first appeared on Taobao and at children’s retailer Counting Sheep. Little Chic has since expanded with a new flagship store at Indigo Mall.
Designed for ages 3 and up, popular products include the Ming Dynasty-inspired Tian Tian Quan series (RMB 80-1,200 per piece), Watercolor Magic Cube (RMB 2,080), Tetris bookshelves (RMB 2,400-3,800 per piece), and customizable Chinese hanzi cushions
(RMB 320 each). The store also stocks a range of art supplies, bedding sets, accessories, and gift boxes.
Little Chic 乐诗童
Daily 10am-9pm. Shop L281, 2/F, 18 Jiuxianqiao Lu, Chaoyang District (8426 0486, email@example.com) www.mylittlechic.com 朝阳区酒仙桥路18号颐堤港2层L281
photo courtesy of Little Chic
This article originally appeared on p20 of the beijingkids February 2014 issue.
Check out the PDF version online at Issuu.com