The Pantone Color Institute has revealed the color that will soon adorn many decorations and designs in 2018: Ultra Violet.
No, you don’t need to wear sunscreens or sunblocks because according to the Pantone team…
A dramatically provocative and thoughtful purple shade, PANTONE 18-3838 Ultra Violet communicates originality, ingenuity, and visionary thinking that points us toward the future.
Of all the things that have happened this year, maybe we can summarize it by “brick brown” or “many-shades-of-Beijing-blue-gray” or “Trump orange” or any related hues… instead of “Greenery,” the Color of the Year 2017 selected by Pantone in late 2016. “A refreshing and revitalizing shade, Greenery is symbolic of new beginnings,” Pantone forecast, and it might have come to fruition because we have seen a lot of changes in many aspects of society. This year, we have seen the #MeToo global movement against sexual harassment, and the presidency of Donald Trump that shook global order, to name just a couple of “beginnings.”
“Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now,” Pantone said. For them, it makes sense to continue the concept of beginnings in 2018 and pick a color “that brings hope and an uplifting message.”
Ultra Violet (or purple) “is the most complex of all colors, [b]ecause it takes two shades that are seemingly diametrically opposed — blue and red — and brings them together to create something new,” Leatrice Eiseman, the institute’s executive director, said in an interview with The New York Times.
The color institute drew inspiration from western pop culture and musical icons like Prince, David Bowie, and Jimi Hendrix for its selection of the color. More than that, Pantone looked into how the color is associated with “mindfulness practices” and how it “energizes the communities that gather there and inspire connection.”