Who says the great outdoors consists only of muddy boots and plastic macs? In this issue’s Indulge, we took Girl Scout Leader and all-around woman extraordinaire Jenny Eveland to familiar surroundings, but with a touch of glamor.
Elementary Visual Arts teacher Eveland, who is best known for helping young girls to brush up on their life skills, survival instincts, and savvy outdoor camping abilities, was treated to a day of full-on pampering. When not teaching at the International School of Beijing (ISB) or leading a troop of girl-powered scouts, Eveland loves to enjoy the great outdoors with her family, husband Deva, and six-year-old Beatrice.
If anyone was deserving of a day of fashion, hair and makeup, it has to be Daisy Girl Scout leader, Eveland. To not have had a manicure in over ten years is just one of the reminders of how hard this lady works. Eveland was a Girl Scout for twelve years as a child and has been leading her current group for two years. With little time for routine pampering, her busy hands are usually covered in paint rather than glossy shellac!
Color was out of the question for Eveland, so we concentrated on transforming her tresses with a cut. Hairstylist and Makeup Artist Lina, from salon Catherine De France, went straight to work, but not before convincing our lady of the hour to take her locks shorter than originally planned. Eveland let go and allowed Lina to work her magic. We went for a short bob, with layered bangs in the front and a short-layered pixie cut at the back. Although no color was added, the layers managed to transform Eveland’s overall color, leaving her with a subtle ashy blonde. Eveland’s short bob framed her face beautifully and accentuated her lovely sky-blue eyes.
Makeup was kept simple, with a dewy and light foundation, mascara and eyeliner, a little sparkle with bronzer and blusher, and a pink on the lips to lift the whole look. The piece de resistance had to be her manicured nails with bloodred shellac; a hopeful goodbye to years of neglected cuticles.
We dressed Eveland in timeless and classic pieces by fashion designers Alla Batiuk and Svetlana Cheremnych. Batiuk, fashion lecturer and founder of ALL ABOUT fashion brand, has worked with fashion photographers and fashion magazines as a stylist and as a costume designer for theatre and cinema productions.
Batiuk’s and Cheremnych’s timeless designs focus on sustainability. Their concept heavily relies on creating “slow fashion” and “long-life” products that are affordable but luxurious. Going against the grain, and designing collections that are not seasonal but rather timeless, is the goal of her brand and for no-nonsense mom, Eveland, worked perfectly in showing her how fashion can practically match her lifestyle with simplicity.
Donning her Girl Scout badge, Eveland looked stunning in green as we embraced her love for the outdoors at a photo shoot in Lido’s Side Park. The pale pink corduroy tailored skirt and blazer looked classic and demure against our chosen spot by the lake, and one of our favorite looks of the day had to be the 60’s style Navy blue and silver floral dinner jacket; suitable for wearing as a single piece or over a one-piece or two-piece outfit.
Eveland showed us how to get a tent up in, and with, style and loved “glamping” it up with beijingkids. Next time you take a trip in the great outdoors, do it with style and leave the muddy boots at home!
Get this look
Catherine de France Salon
East Avenue Building G/F 10 Xin Dong Lu, Chaoyang District. 朝阳区新东路10号逸盛阁首层. (8442 5120)
Alla Batiuk, All About
This article first appeared in the beijingkids April 2019 Exploring Beijing issue.
Photos: Uni You