Connecting Ogres and Onions

A new marketing campaign in the US is encouraging kids to eat their onions using everyone’s favorite ogre, Shrek. With the recent release of the fourth movie in the series, “Shrek Forever After,” an association of onion growers who specialize in a sweet onion local to Georgia, the Vidalia Onion Committee, have found a way to get kids to eat their vegetables. Capitalizing on the movie’s connection between the layers of an onion and the layers of getting to know an ogre, Vidalia has experienced demand of up to 35% for their Shrek-packaged onions. Vidalia onions are now an exciting food for children, causing them to shriek with delight as they enter the produce section of the grocery. Who knew that all it would take to get kids to eat their vegetables was a friendly green ogre?

To read more about Vidalia onions and their Shrek advertising campaign, check out The Wall Street Journal article here.