In order to ensure the realization of the promise of Liu Yandong, Vice Premier of the People’s Republic of China, which she made during the bidding of 2022 Beijing Winter Olympics, that Beijing will hold World Winter Sports Expo. WWSE will be carried out in a professional and national standard, helping prepare for the Winter Olympics, promoting an overall progress of China’s sports, and leading to a prosperous development of winter sports industry in China.
Starting in 2016, the World Winter Sports (Beijing) Expo (Winter Expo) will be held annually, which will become one of the world’s biggest and most authoritative winter sports exhibitions. With the theme of “Opening the Future”, it is expected that the Expo will attract hundreds of international experts, groups of winter sports powers, more than 400 worldwide brands, more than 500 media, and over 100,000 visitors.
The exhibition consists of four major sections: snow sports section, outdoor and leisure section, events and culture section, and interaction and experience section. Converging famous snow resorts both at home and abroad and winter sports destinations, the exhibition includes famous snow resorts, vacation villages, famous enterprises of winter sports and outdoor sports from Switzerland, the United States, Canada, Japan, Germany, France, Austria, South Korea, Russia, Kazakhstan, Tajikistan, China, etc. Additionally, it is expected that the Olympic thematic exhibition, individual ski supplies and equipment, venue facilities, skiing and skating training schools, VR experience zone, skating zone, curling zone and snowball fights experience zone, etc. will be set up to bring a comprehensive display and rich experience for visitors.