Can you smell that? It’s the sweet scent of dough and cheese rolling through the capital to new and exciting places, namely Zhongguancun’s sprawling Software Park in Haidian, which will play host to the 2018 Beijing Pizza Festival on Saturday and Sunday, Oct 13-14. Yes, after a few false starts on venue locations, we’ve finally found the perfect spot for this year’s fest, breaking new ground at that west Beijing location as we take it to the capital’s student and tech hub. If you can’t make it to this new location and time don’t worry, because we will refund any advance tickets sold for the prior location and time.
While to some, Zhongguancun is in the “there be dragons” part of Beijing, the venue is a hop skip and a jump from Line 13 and is only two subway stops from student mecca Wudaokou. And for those of you who never make it out of the CBD, you’ll be surprised at how that side of the city can host an event without being bogged down by the cramped confines of a city center location. Make a day of it — we’ve planned tons of activities so you won’t miss the traffic and congestion of more familiar east third ring environs at all.
Themed after Roman Holiday, the iconic 1953 romantic comedy starring Gregory Peck and Audrey Hepburn, this year’s event is an homage to the capital of Italy and the iconic dish that the country birthed – pizza. That means that you can expect what you’ve come to love about our annual cheese-fest – many of the city’s top vendors, drinks, bands, DJs, and live entertainment – all with an added sprinkle of mid-20th-century chic.
Last year’s event attracted over 10,000 of China’s most devoted and hungry pizza fans and we hope to outdo ourselves this year by holding the biggest festival in honor of the glorious combination of dough and cheese that Beijing has ever seen. For now, to get you salivating at the thought of this year’s Pizza Fest, gobble up images of last year’s feeding frenzy here.
So, save the date, come dressed in your most stylish Italian threads, and prepare to chow down on some delizioso grub.
Tickets are now on sale for the 2018 Beijing Pizza Fest. Early bird ticket buyers will receive a complimentary vintage bandana, while group ticket buyers (three tickets and up) will receive a free picnic blanket. Tickets are RMB 20 for early birds or RMB 30 on the door and can be purchased by scanning this QR via WeChat.